Our History...
Over 25yrs of Dorset FlapJacks, which now have new owners of this great Iconic business, it will continue serving the UK and Europe for many years to come. The Holland family are local, and part of the family were posted to Bovington in the 60's, and the other part of the family with over 100yrs from Swanage.
Neil has spent many years in leisure entrtainment and food businesses troubleshooting their failings, creating brands, improving productivity and raising the bar, creating multiple successful businesses. Today along with Dorset Flapjacks he also runs businesses including Bakery Shops, Cafes and Local Produce Pantrys.
Previously Three generations of Williams have been bakers at Wool since LGN Williams moved to Wool in 1928. In 1957 his son Edward, and his wife Betty, took over the business and built a new bakery on The Cross, where today, after several extensions and changes, all production still takes place. Their son Clive joined the business in 1977 after 5 years at Bakery College. In 2009 they took over The Dorset Flapjack Company producing 18 different flavoured flapjack bars that are sent around the country and even exported to Spain, Holland, and the Canary Islands!
All our products are made from tried and tested recipes, many unique to us. We have mechanised where possible to keep costs down without affecting the quality, this keeps us competitive in the very difficult times that we are now in. It is always quality first with, The Dorset Flapajck Company.
